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Artist Promotion strategy for 2023 - How to promote yourself as an artist


How to promote yourself as an artist

If you’ve asked yourself these questions: How do I market myself as a new artist? or How can I become popular as an artist? then this article is for you.


Promoting yourself as an artist is essential if you want to be successful. Here are some tips on how to promote yourself as an artist:

  • Create a strong online presence. This includes having a website, social media accounts, and an online portfolio. Make sure your online presence is consistent and that it showcases your best work.

  • Get involved in the art community. Attend art shows, meet other artists, and network with people in the industry. This will help you to get your work seen by more people and to build relationships with potential clients and collaborators.

  • Submit your work to competitions and exhibitions. This is a great way to get your work seen by a wider audience and to potentially win awards.

  • Reach out to galleries and other art institutions. Let them know about your work and see if they would be interested in representing you.

  • Promote your work through social media. Share your work on social media platforms like Instagram, Twitter, and Facebook. Use relevant hashtags to help people find your work.

  • Get featured in Art magazines or on popular art platforms. Don't be shy and reach out to the editors and platform hosts. They are nice people always looking for content, so you are doing them a favor by pitching yourself. Grab this list of 7 Great Art Spots to Get Featured In Easily.

  • Write articles or blog posts about your work in your email newsletter that you can also share on social media. This is a great way to share your thoughts and ideas about art and to connect with other artists and art lovers.

  • Give talks or workshops. This is a great way to share your knowledge and expertise with others and to build your reputation as an artist.

  • Be patient and persistent. It takes time to build a successful career as an artist. Don't get discouraged if you don't see results immediately. Just keep creating great work and promoting yourself, and eventually you will start to see a difference.

Here are some additional tips that you may find helpful:

  • Be yourself. Don't try to be someone you're not. Your art should reflect your unique personality and style.

  • Be passionate about your work. If you're not passionate about your work, it will be difficult to promote yourself effectively.

  • Be professional. When you're promoting yourself, it's important to be professional and to present yourself in a positive light.

  • Have fun! Promoting yourself as an artist should be enjoyable. If you're not having fun, it will be difficult to sustain your efforts over the long term.

I hope these tips help you to promote yourself as an artist!


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PS: If you liked this post, then you may also like our brand new free Masterclass - Pricing Commissioned Projects. You will learn how much to charge for commissioned artworks, murals, and digital art when someone reaches out to you and wants you to create something for them! Sign up now, before we start charging regular price of $150 for it!

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